Femmefab created a successful case for Wicky. The children’s drink brand introduced a new product: Wicky Fruit Water, without added sugars or sweeteners. To make mothers enthusiastic about this product, various mother bloggers created branded content for this on their blog, YouTube channel and social media. Treats for the little ones, look into a food diary of a toddler and preschoolers to the test … The mamablogs that participated in the Wicky campaign were Alboe, Clubvanrelaxxtemothers, Hipenhot, LadyLemonade, Laviesanne, Littlewonderworld, Love2BeMama and Kellycaresse.
