Last summer, Bepanthen launched a fun campaign together with the “Club van Relaxte Moeders”. This summer was all about the Bepanthen Buitenspeel Bucketlist. This Buitenspeel Bucketlist contained cool activities such as building huts or a Geocaching treasure hunt. Through branded content and social content, the mothers were informed and challenged to go out more with the children. The campaign took three months to complete with different phases.